Podcast: How Installing a Marketing System Serves Consultants and Their Clients

Legendary small business marketer and author of Duct Tape Marketing John Jantsch interviews Menadena founder Ben Robertson on this recent episode of the Duct Tape Marketing Podcast. Ben joined the Duct Tape Marketing Consultant Network in 2017 and got a chance to be interviewed by John at the 2018 Duct Tape Marketing Summit in Lousiville, Kentucky.

In the interview, Ben talks about his ability to harness the products offered through the network in order to grow his business and establish a broader base of clients on monthly retainer with Menadena, which has proven successful both for his clients and his business.

Questions John Asks Ben:

• What has being a part of the Duct Tape Marketing Consultant Network meant for you?
• How have you gone about getting clients?
• How do you demonstrate the importance of developing a marketing system?

What You'll Learn if you Give a Listen:

• How offering marketing services on a retainer basis can increase value for the client and allow marketing consultants a steady stream of income.
• Why defining Customer Lifetime Value and Customer Acquisition Costs are critical to setting marketing spend and understanding ROI.
• How installing a marketing system allows you to generate results for clients and articulate their impact.