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We Measure Performance

We measure performance to make sure we are earning our keep as website designers and marketers. Smart business owners invest in growth but there is a point where the numbers have to add up. We try to make that happen sooner rather than later because if you don't make money, we don't make money.

Cost Per Conversion Down 76%

We took over a Google AdWords account for an e-commerce buisnesss and reduced cost per conversion (CPC) by 76% in less than two months.

#1 In Local Search

A franchise serving a large geographic area with many small towns needed a strategy to rank Top 3 in Google Search for all the towns it serves.

+195% Website Traffic

Website traffiic for a restaurant client that switched from WordPress to Squarespace more than doubled in the first few months and tripled within a year.

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Menadena Blog

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How to Develop an SEO Strategy & Select Your SEO Provider

Search engine optimization is not a trick, it's a way to add value to your customers and your market.

Why You Need Structured Data on Your Website Now

Since less than half of all businesses use this, it’s one tool that can seriously strengthen your search ranking and lead to more organic traffic and conversions.

5 Things to Consider When Hiring a Website Designer for your Shopify Website

If you’re in the business of selling products, you’ll want to consider posting your products on an e-commerce website platform like Shopify which is designed for online stores.

How We Dropped Google AdWords Cost Per Conversion 76% in Less than 2 Months

Here’s how you can follow the same steps as we did to work on getting your CPC lowered and boost your return on investment (ROI) on ads.

How to Optimize Your Business for Local Search

Learn how to optimize your business for local search to show up at the top of the search engine results page and in the Google 3 Pack.

How We Approached Designing our First Website for a National Brand

This summer we launched a new website design for Cape Cod Mosquito Squad, a tick and mosquito control company in Wellfleet, Massachusetts on Cape Cod.

We are Happy to Launch a New E-commerce Website Design for Register Family Farm

Menadena Delivers New Website for Ann Henderson Interiors

Menadena LLC, in collaboration with Ann Henderson Interiors, has launched a new website for Ann Henderson Interiors to provide interior design resources for residential and commercial property owners in the Monadnock Region.

Menadena Delivers New Website for Down the Hatch and Breakwall Shave Ice Company

Menadena LLC, in collaboration with Down the Hatch and Breakwall Shave Ice Co., has launched a new website for Down the Hatch and Breakwall Shave Ice Co. to provide superior seafood, beverage, and shave ice for local residents and tourists in Maui.

How to Use the Xero Budget Manager for Your Small Business

The Budget Manager in Xero is a powerful, easy-to-use tool that allowed me to take the next step to build my business.

Why Choose Squarespace for your Nonprofit Website

In working with non-profit organizations to help them achieve their web design goals, one of the key issues they’re struggling with is the high cost of relying on web design companies for hosting, updates, and site maintenance.

Why I Chose Xero for Accounting Software

The deciding factor for me to choose Xero is that it is easy to use.

3 Best SEO Tools for Your Business

Marissa sets up her online jewelry store and is ready for business but how does she make sure customers can find her website? Search is how people find what they want online.

Choose the Right Web Applications to Make Your Nonprofit Work

Menadena helped WNC replace more expensive, often clunky systems and poor user interfaces, with clean, efficient, well-supported systems, all while reducing annual costs by 70%.

Why I ❤️ Designing Websites Using Squarespace

Squarespace is beautiful, easy-to-manage, and has great support, and the company is focused on serving me, with high-quality partners, and happy employees.

Case Study: The Psychology of Restaurant Menu Design eBook

Optimizing Your Silent Restaurant Staff Member: The Psychology of Restaurant Menu Design is an overview of the the most recent research on restaurant menu design and its effects on customers’ restaurant experiences.

Tools and Apps for Writing White Papers and eBooks

Writing eBooks and white papers for corporations encouraged me to develop processes and workflows specific to this type of work.

Case Study: Online Reputation Management eBook

When Upserve needed an eBook about online reputation management for restaurants, they hired Menadena to do the writing.

Plaid Friday Gives Local Retailers a Real Boost

We've all heard of Small Business Saturday, but have you heard of Plaid Friday? This new movement is taking Keene, New Hampshire and the Monadnock Region by storm.

Online Reputation Management for Business Professionals

How well do you manage your online presence? The answer to that question matters to independent business professionals because social media and reviews drive online reputations.

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