Strategy before tactics
Does this sound familiar?
- I feel like I am trying to sell to anyone and everyone.
- I feel like my business is a commodity.
- Price always an issue with my customers.
- We are attracting the wrong types of clients.
- We struggle to stand out from our competitors.
The solutions to these problems aren’t found in SEO, social media, or web content – these are strategy problems that require strategy answers.
What are the benefits of having a marketing strategy? How about this:
- Our business attracts customers that are ideal for us.
- We stand out in ways that make the competition almost irrelevant
- Our customers expect to pay a premium to work with us
- We identify the most profitable ways to attract new business
Strategy starts with research and analysis...
Initial Getting Started Discovery Meeting
During this call we’ll learn about your current marketing efforts as well as future goals and objectives.
Total Online Presence Audit
The engagement begins with an audit of your current online presence, which includes a look at your website effectiveness, SEO, online reputation, content, social media and competitive landscape. (We’ll discover and fix technical issues here.)
Core Message and Ideal Client Persona Development
We’ll interview 5 ideal clients to discover your most effective competitive advantage. You will receive access to interview transcripts, ideal client profiles, and our recommendation for your core message.
High-level survey and a report on competitive factors for 3 of your top competitors.
Step by step process
... and ends with a plan for action.
We'll use our keyword research to develop a content calendar including 6 monthly themes based on your marketing and business objectives.
Customer Journey Map
Using Duct Tape Marketing's proprietary Marketing Hourglass technology we’ll create a roadmap of suggested marketing tactics for each of the phases of the Marketing Hourglass: Know, Like, Trust, Try, Buy, Repeat, and Refer.
Priority Growth Recommendations
We’ll recommend 4-6 of what we consider the highest-impact strategies identified and mapped out as next steps.
Final Presentation of Findings
Once we complete our work we’ll schedule a time to meet with you and your team via video chat to deliver the items above and map out what we believe are your best next steps. From this point, you can implement changes and tactics or ask us to propose managing your ongoing marketing.
The entire process takes about 30 days.