SEO | Lead Generation | Content Development | Customer Journey | Marketing | Strategy

Are you looking for answers to your marketing questions? Duct Tape Marketing guides written by renowned marketer John Jantsch are just what you need to take control of your marketing. Browse our library and download as many as you like to jumpstart marketing success for your small business. 


SEO

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Total Online Presence Blueprint
John Jantsch presents a 12-month plan of attack or blueprint for working on your presence in the coming year. John's “live by the calendar” approach helps business owners plan for success.

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SEO 101
Search engine optimization these days is simply about knowing what customers and search engines are looking for in great content. If you can optimize your content, you can use Google’s search algorithm to your advantage.

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Local SEO Playbook

If you don’t rank well locally for the things people are searching for marketing will be a lot harder and a lot more expensive. Focus on these five elements and you can expect great results from local search.

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Lead Generation

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50 Lead Generation Tactics
Lead generation tactics taken from the wild by Duct Tape Marketing Consultants. Scan through the list looking for 8-10 tips that you could employ and then go to work adjusting the example to fit your market.

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Lead Generation Tactics You Can Act On Today
Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads to feed your growth.

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Creating A Referral Engine
Marketing is the most important system in any business and referral generation is simply one component of the lead generation cog, and as such, needs it’s own documented system as well.

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Content Development

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Building Your Content Foundation
Content is the key to your marketing strategy. It is how your message is told, how you guide your customers through the Marketing Hourglass and, ultimately, how you convert prospects into clients. 

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The 5 Love Languages of Graphic Design
Russ Perry of Design Pickle knows about getting what he wants out of a graphic designer, and his entire approach is focused on one simple concept: being the best communicator possible.

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Guide to Content Creation
Lots of marketing folks are talking about content as a foundational element of marketing. We’ll show you how to create it, share it, and get the most bang for your content buck.

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Customer Journey

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Total Customer Experience
Many marketers have been taught the concept of the marketing funnel but the real payoff in marketing comes from expanding and focusing your thinking on how to turn a lead into a real advocate for your business.

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Building Business Brands
When a customer thinks about their favorite brands and businesses, they usually think about the people that work there, the buying experience or even culture. Their view of your business and product goes far beyond your logo.

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Guiding the Customer Journey
This ebook was a collaboration from 100+ consultants in the Duct Tape Marketing Consultant Network who are passionate about helping their clients generate leads. Use them to move your business forward. 

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Marketing

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15 Marketing Problems You Can Address Now
The Duct Tape Marketing Consultant Network compiled a list of top marketing problems businesses seem to experience, regardless of the state of the industry, and ways you can tackle them to move your business forward.

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7 Steps to Small Business Marketing Success
Here are the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable manner.

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How to Create A Marketing Strategy
A CEO’s primary function is to look beyond today or tomorrow, and to determine the resources, strategies and innovations needed to take the organization to a place of unknown some 12 or 18 months from now.

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Strategy

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Strategy Matters
Marketing tactics do not matter until you are crystal clear about your strategy. Using a smart, well-crafted marketing strategy is critical to your business achieving marketing goals, but many people misunderstand what a marketing strategy truly is.

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Measuring What Matters
Too many businesses these days simply market themselves with a PPC campaign or social media, but then forget to go back and measure their results. But how do you expect to improve if you don’t know if your strategy works?

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Small Business Guide to Intelligent Growth
Uncontrolled growth can mean disaster for businesses. Your business must focus on growing strategically. Before you can grow your business, you must know that you have the structure to bring in all of your new customers.

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Manage Energy Not Time
What if you thought of yourself less like a professional and more like an athlete? You need to take care of yourself so you can do your job and serve your customers at the highest level with energy and creativity.

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