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How to Use Google Analytics To Generate More Leads and Sales

  • Greater Keene Chamber of Commerce 48 Central Square Keene, NH, 03431 United States (map)

With Google Analytics, you can learn how you are connecting with potential customers who are finding your business on the internet. In this workshop, learn the basics of lead and sales generation using Google Analytics by discovering how to read reports and set up and manage Goals. Ben Robertson begins by digging into the basics of Google Analytics, providing an overview of set up and installation to get started collecting data. Then, he explains how to set up Goals in Google Analytics, and offers tips on the types of goals to track. He shows how goal tracking is one of the best ways to understand your marketing ROI. To wrap up, he shares examples to help illustrate how companies are using Google Analytics to improve their marketing strategy. Perfect for business owners and marketers that want to learn how Google Analytics works.