Marketing is a system. When you install a marketing system, marketing gets much easier. In this seminar you will learn how to build your own marketing system using the Duct Tape Marketing system, including strategy, content, the marketing hourglass, lead generation, lead conversion, planning, and project implementation. You will get worksheets to help you think about how you can apply the system to your business. Whether you are an owner of a company or the person in charge of marketing, this seminar will give you a fresh perspective on how you can take control of your marketing with proven strategies and tactics that will give you more clarity, control, confidence, and customers.
About the Instructor
Ben began his career as a Series 7 licensed representative leading Chase Manhattan Bank’s Personal Banking division for highest sales in New York City, then went on to join the #1 ranked ABN Amro Asia equity research team in Taiwan. He received his MBA from the University of Chicago Booth School of Business where he lead the winning team in the Edward L. Kaplan New Venture Challenge. He joined Daruma Capital Management after Booth, as an analyst for a top performing US small-cap value portfolio with $1 billion in assets. In 2006, he started Menadena as a business consultancy, with early projects including a real estate investment fund in Berlin, Germany, and Fuel Bio, the largest biodiesel manufacturer on the East Coast.
Ben is a Squarespace Authorized Trainer and Duct Tape Marketing Certified Consultant, and his company Menadena provides strategy, website design and marketing services for business owners from Cape Cod to Maui.