Strategy First Marketing Plan

Strategy First Marketing Plan

2,500.00

We'll develop a comprehensive marketing strategy just for you.

Once you develop a marketing strategy that is perfect for your business you’ll discover that:

  • You can attract clients that are ideal for you
  • You can stand out in ways that make the competition irrelevant
  • Clients expect to pay a premium to work with you
  • You can identify the most profitable ways for you to attract new business
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What a Strategy First Engagement Includes

Initial Getting Started Discovery Meeting
During this call we’ll learn about your current marketing efforts as well as future goals and objectives.

Total Online Presence Audit
The engagement begins with an audit of your current online presence, which includes a look at your website effectiveness, SEO, online reputation, content, social media and competitive landscape. (We’ll discover and fix technical issues here.)

Core Message and Ideal Client Persona Development
We’ll interview 5 ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for your core message.

Editorial calendar
Based on our keyword research we’ll build a Content calendar including 6 monthly themes based marketing and business objectives.

Customer Journey Map
Using our proprietary Marketing Hourglass technology we’ll create a roadmap of suggested marketing tactics for each of the phases of the Marketing Hourglass: Know, like, trust, try, buy, repeat and refer.

Competitive Landscape
High-level summaries and a report on competitive factors for 3 of your top competitors.

Priority Growth Recommendations
We’ll  recommend the 4-6 of highest-impact strategies identified and mapped out as next steps.

Final Presentation of Findings
Once we complete our work we’ll schedule a time to meet with you and your team via video chat to deliver the items above and map out what we believe are your best next steps. From this point, you can implement changes and tactics or ask us to propose managing your ongoing marketing.