Case Study: Market Research and Analysis for an S&P 500 Company
A consulting firm needed a consultant with experience in storage and logistics in Europe and East Asia. Fluency in Mandarin Chinese required.
Menadena developed competitive overviews (offerings, market share, pricing strategy, and operational strategy), a deep understanding market dynamics in different geographies, and general market factors (e.g. market size, growth drivers), through the use of secondary research, ad hoc calling, and expert interviews to derive the insights.