Case Study: Market Research and Analysis for an S&P 500 Company

The Problem

A consulting firm needed a consultant with experience in storage and logistics in Europe and East Asia. Fluency in Mandarin Chinese required.  

The Result

Menadena developed competitive overviews (offerings, market share, pricing strategy, and operational strategy), a deep understanding market dynamics in different geographies, and general market factors (e.g. market size, growth drivers), through the use of secondary research, ad hoc calling, and expert interviews to derive the insights. 

Ben was able to leverage his global network of contacts to get high level input from experts within various realms of the industry. These included senior executives in public and private companies in New York, Zurich, Hong Kong, Beijing, Taipei, and Singapore, as well as key industry players in markets like Paris, Geneva, Berlin, and Moscow. It was a pleasure working with Ben, and at critical junctures he listened carefully and responded well to feedback, quickly adapting his work to meet our needs. I highly recommend Ben to anyone who needs a senior level consultant who is creative, thoughtful, and willing to do what it takes to get the job done.