When payments processor Upserve needed an eBook about the psychology of restaurant menu design, they hired Menadena to do the writing. Menadena previously wrote Swipely's Online Reputation Management for Restaurants eBook. For the new eBook, we had the good fortune to work with Laura Shim of Nature and Nurture Creative to do the graphic design, which is clean and beautiful.
Optimizing Your Silent Restaurant Staff Member: The Psychology of Restaurant Menu Design is an overview of the the most recent research on restaurant menu design and its effects on customers’ restaurant experiences. The book includes insights from brain science, behavioral economics, hospitality management, and psychology, as well as case studies on how menu design impacts restaurant sales and profit. This practical, data-driven guide supports Upserve’s mission to help local merchants succeed by connecting product, staff and customer insights in one place.
Check out the Upserve eBook here: Optimizing Your Silent Restaurant Staff Member: The Psychology of Restaurant Menu Design
And read Menadena's case study on our previous eBook here: eBook on Online Reputation Management for Restaurants